TouchPoint
Design creates a website design by working with your team to learn about
your advertising program, product design, logo, current website, projected content,
perceived audience and future plans for the site. Additionally, we will work with
your advertising and public relations agencies to assure your website communicates
effectively and has a look and feel in harmony with your other marketing investments. Web
Design Composites Our design team will present
composites of the planned design. These are simply electronic pictures (Adobe
Photoshop files) that provide a way for you and your staff to work with the website
designers to initiate, adjust and finalize a design. Your composites communicate
an accurate picture of what the site will look like, the colors, style and the
navigation that is to be developed. In some cases, your website will include Flash
movies. To communicate ideas for Flash movies we create storyboards (multiple
frames of the movie) that helps us communicate our intended design. Website
Text Style and Content Imagery Creative communication
of your message in text and graphics also requires harmony and focus. Choosing
the right font styles, colors and sizes blended with graphic pictures has proven
to significantly improve both comprehension and interest in your website. Styles
can include table layout, list properties, and page title. Picture graphics can
include charts, photographs and splash graphics (picture composites) which illustrate
and support the web page topic. Web Navigation
Design If only you could find the data you
want on a website! How you set up navigation will significantly impact your website's
success. TouchPoint Design works with your team
to determine how your web users are expected to use the data on the site. The
content and how it is used provide the basis for your web navigation scheme. The
navigation design is typically reinforced with scripting technology (JavaScript
and Dynamic HTML) that will highlight a button or link when your users have moused
over it, indicating the page or section they are currently viewing, or drop-down
menus which gives an expanded look at the contents of the site. |